Analytics & Reporting
Our Process
Foundation Blue Media continues to improve and evolve. In 2019, our digital reports were similar to most political agencies: weekly or biweekly spreadsheets with a breakdown of important metrics. But we realized that the industry standard for reporting was inadequate. We had to do better.
As a result, unlike most Democratic television and digital firms, we upgraded our reporting by providing daily updated online reporting dashboards for instant access to performance metrics through one interface.
We analyze this data and recommend changes that will increase performance and maximize efficiency, ensuring that each campaign is performing optimally so that creative does not grow stale.
Testimonials
{What I love about Foundation Blue Media is they understand the importance of state legislatures all across the country--including my home of Kansas. I have always received exceptional service, strong commitment, and quality results from Foundation Blue Media. And they always make it clear that they understand what impacts Kansas impacts the nation just as much as what happens on the East and West Coasts.
Representative Linda Featherston
Kansas House District 16
{Foundation Blue Media understood the unique characteristics of my campaign. and brought an innovative approach specific to our campaign. Thanks to Foundation Blue Media, we were able to target those who needed to see our paid communications on television and online through means that ensured support for my candidacy for New Mexico State Auditor. I would highly recommend Foundation Blue Media.
Joseph Maestas
{Working with Foundation Blue Media was a smart move and I highly recommend them. They are good listeners that incorporated our input into a solid data-driven strategy. They were also extremely responsive and checked in to see how things were going regularly.
Christina Sappey, Representative
158th District Pennsylvania House of Representatives
{Stuart is more than just a paid media vendor. Stuart is a general consultant who can be counted on to help with anything and everything that is needed. Stuart assisted in developing our campaign plan, led a campaign strategy retreat, designed the message, was one of the key decision-makers in determining our targeting, and executed persuasive political advertising. And Stuart is a team player. In all his work, he always included, respected, and recognized the importance and value that everyone on our team brought to the table.
Christian Menefee
Harris County Attorney