Keeping It Local & Authentic
We constantly analyze and audit our work to see how we can improve. Here’s what we learned.
First
We won’t be pressured by DC consultants to pursue a one-size-fits-all national narrative in your campaign. We work with the our partners and your campaign to determine what specifically works, personalize accordingly, and provide contrasts that will move voters. We leverage qualitative and quantitative information from the field with internal polling data to develop the winning message.
Michigan State House
Delaware State House & Senate
Second
We’ll create authentic advertising that speaks to voters in the language they use. Simple, straightforward, and easily digestible messaging is the key to voter persuasion and being remembered at the ballot box.
New Mexico State House & Senate
Indiana State Legislature
Third
We always remember that presenting a candidate as relatable is key to growing authenticity. Oftentimes, voters actually do know the candidates personally. As a result, personalized, not generic, messages are critical to success. Equally as important, output from the campaign shouldn’t be overproduced, overpriced works of art that are completely unrecognizable to the voters.
Congressional Races
Fourth
Incumbent partisan actions matter less and less, and personal integrity matters more and more. As a result, contrast messaging is often focused more on individual character flaws of the opponent and not primarily on generic talking points revolving around bad votes.