Defining Your Opponent

Indiana State Senator J.D. Ford   Defining Your Opponent J.D. Ford became Indiana’s first openly gay legislator in 2018 after beating an almost 15-year incumbent and vocal opponent of gay marriage. The Challenge: Defeat A Well-Known Homophobe. In 2018, the...

Rapid Response Video Production

Kansas State House Representative Brad Boyd   Rapid Response Video Production We understand the importance of being available to complete projects on a tight deadline without sacrificing quality. We were able to complete and place a custom video ad for Rep. Brad...

Collaborative Infrastructure For The Win

Majority Forward Missouri   Collaborative Infrastructure For The Win We worked with a centralized research hub to test, inform, and execute our campaign strategies. We used an integrated approach with digital and mail, taking advantage of the most precise digital...

Unconventional Tactics to Turn Out Disenfranchised Groups

In 2023, we ran a digital slate campaign for the Lancaster County Democratic Party in Lincoln, Nebraska. The primary phase of the campaign was a fairly simple voter turnout effort that targeted Democrats city-wide. The general election phase of our work stratified areas based on the overlap of city council and public school districts. Unique display ad sets for each of these areas were created and targeted to their respective geographic area, ensuring that we only delivered relevant information to our intended audience.

Segmentation for Both Positive and Negative Messaging

The Olathe (KS) School Board consists of 7 seats – all elected by the totality of voters in Olathe. In 2021, 3 of the 7 seats were up. Our candidate, Julie Steele, ran in the open seat race. If all three seats were won by Republican/conservatives, the School Board would switch to Republican/conservative control. By the last month of the campaign, it was clear that Julie Steele was the only candidate left who could thwart a conservative takeover of the board.