In 2023, we ran a digital slate campaign for the Lancaster County Democratic Party in Lincoln, Nebraska. The primary phase of the campaign was a fairly simple voter turnout effort that targeted Democrats city-wide. The general election phase of our work stratified areas based on the overlap of city council and public school districts. Unique display ad sets for each of these areas were created and targeted to their respective geographic area, ensuring that we only delivered relevant information to our intended audience.
The Olathe (KS) School Board consists of 7 seats – all elected by the totality of voters in Olathe. In 2021, 3 of the 7 seats were up. Our candidate, Julie Steele, ran in the open seat race. If all three seats were won by Republican/conservatives, the School Board would switch to Republican/conservative control. By the last month of the campaign, it was clear that Julie Steele was the only candidate left who could thwart a conservative takeover of the board.